Stephen Owen, MP
http://www.stephenowen.ca/

The client

The Honourable Stephen Owen was elected Member of Parliament (Vancouver-Quadra) in November 2000, and is currently serving as the Minister of Western Economic Diversification and Minister of State (Sport).

Other career highlights:
          - Parliamentary Secretary to the Minister of Justice
          - Past member of the House of Commons Standing Committees on Justice and Human Rights, as
            well as Health
          - Member of the Prime Minister’s Task Force on Urban Issues.

The need

In July 2003, Stephen Owen asked Jibby-Jab Creative to make a dramatic overhaul of his Web site, one that would give the site a look that better reflected the character of the country. 


                                                
                                      
The solution

After consulting extensively with Mr. Owen and his staff to determine their needs, Jibby-Jab began work on the new site. In September 2003, http://www.stephenowen.ca/ made its debut, featuring dramatically revamped content, appearance and function. In creating the new site, Jibby-Jab identified four main objectives:

          1. A bold and clear design that enhances communication with its audience by:
                    - Improving Web site usability and navigation
                    - Better organizing information and content structure
                    - Containing relevant and authoritative information
                    - Reflecting a coherent message about Mr. Owen’s office and its aims and objectives
          2. Including features to help constituents develop a dialogue with Mr. Owen:
                    - A contact form for faster and more efficient communication
                    - Web site e-mail services (with self e-mail administration and management)
          3. Maximizing the number of hits from the target audience by:
                    - Providing Internet marketing services to get the Web site noticed and found
                    - Tracking and monitoring visitors with Web site statistics
          4. Ensuring Mr. Owen’s staff could easily maintain the site themselves by:
                    - Creating a cost-effective Web site content management and maintenance system, which
                      would allow the Web site administrator to edit, add and delete pages
                    - Providing training for the Web site and content management system
                    - Providing Web site hosting services

The technologies used

          HTML
          ASP.Net
           DHTML
           Javascript
           Microsoft SQL Server